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Avana icon

Brand

Marks, typography, colors, and usage.

Download Kit
Primary mark

Logo

MINI

Full (Horizontal)

This is the primary logo that is most recognizable. It works well in most environments. The vertical version is available when space is constrained or limited.

MINI

Full (Vertical)

This version of the logo is available for instances where space is constrained or limited.

Logo

It's called an icon because it's iconic. It's simple and can be used as a shorthand for the Full logo.

Voice & rhythm

Typography

Diatype

Our primary typeface. The live system uses static Diatype cuts at Regular 400, Medium 500, and Bold 700 so the site stays fast while keeping the same editorial rhythm.

AaBbCc

Outfit

Backup specimen only. Outfit is loaded on this page alone as a reference and is not part of the global first-paint font path for the live product.

AaBbCc
Palette system

Color

Main Colors

The quiet base of the Avana interface. These are the surfaces users live on most.

White

Primary surface color. Use for cards, raised panels, and clean reading areas.

White Smoke

Page and section backgrounds. Use for the default app background and subtle surfaces.

Secondary Colors

Support colors for hierarchy and readability. These keep the UI crisp without stealing focus.

Silver

Secondary text, captions, and inactive UI. Use for supporting copy and disabled states.

Gunmetal

Body text and borders. Use for primary reading text and dividers.

Brand idea

Concept

The AMM Curve

Rooted in the origins of automated market makers is the x*y=k formula that powers DeFi. Our brand identity draws inspiration from this elegant mathematical concept — the constant product curve that enables permissionless trading.

Token XToken YFig. 1

Liquidity & Connection

The cross symbol in our logo represents the intersection of assets, the meeting point where liquidity flows. It symbolizes the connection between different tokens, chains, and users in the DeFi ecosystem.

Fig. 2
Use it well

Logo Guidelines

Do's and Don'ts

If you're ever tempted to try something creative with this logo, don't. Channel your creative spark into whatever the logo will live on instead.

MINI

Use only the official logos

Use the icon in brand colors only

Network icons use white icon on blue background

Don't stretch or skew the logo

Don't rotate the logo

ABC

Don't place other elements too closely to the logo

Frequently askedquestions.